|Father of Modern Management theory|
Over time management thinkers of strategy moved from simple competition on price to the Five Forces Porter's model (click here for the link) and Porter's generic strategies model (click here for the link) while Mintzberg provided the emergent strategies model (click here for the link) which stressed on organisations' strategies emerging over time.
What is strategy from a business perspective and how does it define the strategic direction for the business ?
Mission is about what will be achieved; the value network is about with whom value will be created and captured; strategy is about how resources should be allocated to accomplish the mission in the context of the value network; and vision and incentives is about why people in the organization should feel motivated to perform at a high level. Together, the mission, network, strategy, and vision define the strategic direction for a business. They provide the what, who, how, and why necessary to powerfully align action in complex organizations - Micheal Watkins
|Business strategist, propounded the Five Forces model|
Environmental strategies can be defined as a set of initiatives that can reduce the impact of operations on the natural environment through products, processes and corporate policies such as reducing energy consumption and waste, using green sustainable resources and environmental management system implementation. : Hengky Latan et al
It is for the global bodies like United Nations alongside nations to play a major role in environmental protection in reducing environmental pollution. US is a major and significant polluter of the world not signing on the Kyoto Protocol (click here for the link) leading to its failure and the adoption of the new Paris protocol.
|Henry Mintzberg, Emergent Strategies model|
Ernest and Young (EY) has come up with this white paper (click here) on why sustainability integration is important to future proof one's business and how environmental sustainability can be incorporated into the organisational strategy.
Ref : 1. Hengky Latan et al, Effects of environmental strategy, environmental uncertainty and top management's commitment on corporate environmental performance: The role of environmental management accounting - , Journal of Cleaner Production, vol. No. 180, April, 2018.
2. Micheal Watkins, Demystifying Strategy : The What, Who, How and Why, HBR, Sept, 2007,