Indians around the world have a great appetitie for South India breakfast dishes of Idli, dosa and vada. Nobody ever thought the idli, dosa, vada batter which needs careful fermenting for over 8 hours, could be brought in neat refrigerated form to the customer in such an impeccable manner, neatly packed, with no preservatives and other added ingredients. It tastes exactly like what our grandmother or mother made at home. The company is poised for great growth. Click here for the website .. www.idfreshfood.com
This MNC is now valued at $100 million (as of 2018) after Azim Premji's Premjiinvest invested in a 25% stock valued at Rs 150 crores. The sales turnover is expected to touch INR 150 crores..The company is poised for great growth and expansion in the gulf, it already has offices in UAE, and Europe and US which has a very strong Indian population.
1. Disruptive innovation of developing a vada dispenser. Crispy vadas were a speciality of South Indian grandmothers. That traditional role has been done away with the automatic vada dispenser, which helps even novices to prepare great vadas
2. Not ready to compromise on values - serve the Indian household loyally than the corporate customers, even if it means less turnover and longer time to breakeven ..
After personally experiencing and tasting iD Fresh dosas, I can vouch for it, nothing but top class. 100%. My wife whom I consider to be a great cook and hailing from Kottayam, the culinary capital of Kerala, gave full credit to iD Fresh for making such crispy, properly weavened, zero-additives dosa batter. The dosas were really crispy and healthy too ..3. Trust the customer first completely without any questioning to earn his trust in return. A great learning in marketing too.
|iD Fresh van distributing the stock of items in |
Koramangala area, Bangalore
Scaling up the production of these 100% healthy breakfast food items could be a major challenge for iD Fresh. With new production facilities in the Gulf, Europe and US, combined with the professional managerial and technical expertise, we can expect iD Fresh to have a global reach and reach the breakfast table of people across the world.
PS : My interests in this company is limited to the personal experiences I had with the dosa/vada dishes made by iD Fresh before I discussed it as a case in the Alliance University class in Bangalore.
Looking forward to getting Mustafa to talk to our students soon.