|The cycling section, very impressive|
Shop lighting : The lighting across the shopfloor was ambient and nearly perfect, not too high, nor too low.
Passion : Employees display great passion for the sports area they represent - A great observation we could make out was the passion each of the showroom personnel had for his or her sports area. Working at Decathlon for these employees is their lifeline and passion. I have never seen any retail shop floor where employees have felt so much engrossed and passionate about the sports equipment they were trying to sell or explain to customers. The large showroom area also saw customers checking out the items and sports equipments on their own on the shopfloor to get a feel of the item.
|The Store Manager Ching passionately explaining to students|
Product Arrangement : The items are supposedly of good quality and are arranged very conveniently at arms reach distance to a convenient vertical height, of about 7 feet.
The shopfloor employees seemed to be quite aware of inventory management principles too. One of them was telling us how for each of the rack they have to pay rent and thus they are under constant pressure to improve the returns from the shelf space.
Customer Feedback : Feedback has a great role to play in the shopfloor layout as well as in improving the customer experience. Repeat visits from existing customers who come along with friends and family is a great way Decathlon reaches out to large sections of the population.
Wishing them the best in their India operations over the coming years..
This is definitely a retail outlet management students should visit to get to know what are international standards in retailing layouts ..
PS : we wish to thank the management of Decathlon for allowing the students to visit the shopfloor.