Friday, June 09, 2017

Byju's coaching classes.

Turning a coaching business to a mammoth online education venture worth $600 million in 2017, generating revenues of Rs. 260 crores, headquartered in Bengaluru in just 10 years from 2007 is a mammoth task.

Especially the organisation when it gets featured as a Harvard case it raises many an eyebrow. It is just great to read how this Malayalam-medium student from Azhikode, Kannur, Kerala is leading Byju's to be  India's first edu-based unicorn ..

Running the organisation, exhibiting great leadership
Byju's has already been valued at $600 million and set to be India's first edu-tech unicorn (>$ 1 billion valuation), It has already been financed by venture capitalists Sequoia Capital and Sofina, Chan Zuckerberg initiative and so on.

Byju, an Engineer by profession was already giving coaching to his roommates on how to crack the Indian Institutes of Management Common Admission Test, already having cracked it twice with 99.9 percentile, he loved the teaching profession. Both his parents are teachers.

Even though Byju's started initially as a classroom coaching class, it spread to classes in huge two thousand seater halls and later to recorded sessions in other cities of India, to Tab based teaching and from 2015, it has moved to Smartphone app based teaching (Android and iOS based) .. ..

Today Byjus caters to a whole lot of competitive entrance exams in the country starting from UPSC exams, IIM entrance exam CAT, IIT JEE, NEET for medical entrance, GMAT management aptitude exams for foreign Management Institutes, +1 and +2 preparations..

We wish this largest great edu-tech venture which is exploiting the power of technology to scale up in volume and to grow large.

Here is a very short management casestudy prepared on the challenges faced by Byju's at scaling up, how to overcome them and look out for innovative ways to make the learning ecosystem bright and colourful all over the world... May be useful to business school students to understand the challenges faced by educational startups from any part of the world and why they find it difficult to scale up.



  1. Online teaching is a challenge and Byju is one of the pioneers in this domain. The issue is not technology but how to make users (children) use the platform as a learning tool. They are trying some new designs like superimposing animations with video ..not sure how effective it is . Few parents did tell that though they have purchased the app, its not used by their child . I don't have actual usage data . Khan Academy have cracked this issue to some extent but in india , children are used classroom style of teaching .

  2. You have raised a very relevant issue here. Is it the school students or their parents who are accessing the app..? But over time, I am sure the students will get well versed with the app and start using it with greater success. Khan Academy and MOOCs have all only partially succeeded in this domain. Lets see how Byju's would perform here. Thanks.


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