Especially the organisation when it gets featured as a Harvard case it raises many an eyebrow. It is just great to read how this Malayalam-medium student from Azhikode, Kannur, Kerala is leading Byju's to be India's first edu-based unicorn ..
|Running the organisation, exhibiting great leadership|
Byju, an Engineer by profession was already giving coaching to his roommates on how to crack the Indian Institutes of Management Common Admission Test, already having cracked it twice with 99.9 percentile, he loved the teaching profession. Both his parents are teachers.
Even though Byju's started initially as a classroom coaching class, it spread to classes in huge two thousand seater halls and later to recorded sessions in other cities of India, to Tab based teaching and from 2015, it has moved to Smartphone app based teaching (Android and iOS based) .. www.byjus.com ..
Today Byjus caters to a whole lot of competitive entrance exams in the country starting from UPSC exams, IIM entrance exam CAT, IIT JEE, NEET for medical entrance, GMAT management aptitude exams for foreign Management Institutes, +1 and +2 preparations..
We wish this largest great edu-tech venture which is exploiting the power of technology to scale up in volume and to grow large.
Here is a very short management casestudy prepared on the challenges faced by Byju's at scaling up, how to overcome them and look out for innovative ways to make the learning ecosystem bright and colourful all over the world... May be useful to business school students to understand the challenges faced by educational startups from any part of the world and why they find it difficult to scale up.