These questions (to be discussed in AU EMBA classes) will help you to understand FB's future strategy in India.
1. What country specific features does Facebook have to make it a massive success in India ?
2. How is FB planning to introduce itself to its largest userbase ?
3. FB Messenger was among the first Internet based free telephony services in India. Did this have an impact on FB's wide acceptance in India ?
4. Do you think Reliance Jio's free Internet offering in India for its customers from Oct 2016 to June 2017 had any an impact on wide FB usage ?
5. What is the impact of a neat user interface and low download time on the massive success of FB in India ?
6. What is the effect of FB server farms on FB's low download times in India ?
7. How can FB expect to increase its Avg revenue per user ARPU metric in India? can you suggest some strategies ?
8. Do you foresee Govt of India using FB to reach to the masses ?