|Elon Musk with a model X|
|Then came TESLA Model S, high costs still ..|
Click here for another great National Geographic video - Megafactories .... (45 min)
Click here for Elon's TED talk conversation with Chris Anderson (20 mins)
|TESLA Model X with better battery battery capacity|
|The latest one, MODEL 3, taking the world by storm|
costing about $35,000, it is high-tech and
moderately priced ...
Elon Musk's radical innovation of bringing the world's first electric car with a range of almost 265 miles, (which motivated other auto majors to follow suit) and then building the world's largest Lithium-ion battery factory in the Nevada desert (powered on solar energy) to power it up speaks of his commitment to the cause of sustainable transport. and reducing carbon footprint. Now it makes sense for other electric car manufacturers to standardise on the battery design with Tesla's high capacity, efficient batteries than depend on third parties for their less than perfect and expensive batteries.
|Second largest factory floor in the world in Nevada desert.|
How is it that despite many electric cars in the market by big names like Toyota, GM, Ford, Mitsubishi, Renault, Honda and the like, Tesla is able to carve a niche market for itself and dominate sales ? From the Roadster to the Model S, Tesla has been able to cut costs per KWh of storage by almost 50%. Partnering with Panasonic of Japan has helped it take the lead in the automobiles battery industry, improving the energy density of the batteries. But making them in sizes and shapes that makes them less susceptible to fire, leaks and physical damage, while ensuring ease in manufacturing are the long term challenges TESLA is facing these days.
Normal recharging overnight and recharging with superchargers in less than 1 hr for a 265 mile journey (just less than 20 supercharging stations across the US) has been a constraint on the public acceptability of the car. But given that TESLA is driving the innovation in this area and collaborating with research organisations that is helping improve energy density per kg of battery weight and is thus able to dictate standards and formats over time, may turn out better for the electrical automobile industry as a whole.
While studying TESLA, it is observed that
1. in the rush to be the first reliable and cost efficient electric car in the world, Tesla is forced to backward integrate, ie. control the number, quality, capacity and costs of the battery packs which are integral to manufacturing efficient, reliable, cost efficient electric car models in future
2. in the urge to be the market leader, Tesla is also increasing the number of simple charging and super-charging stations across the US and around the world in important countries in Europe and Asia.
3. it is a partner to companies that are trying to make the planet a more liveable place for future generations
4. it wants to be seen as impacting life not only on the planet but also outside it through the company SpaceX
Let us hope that Tesla is able to maintain its cutting edge research, applications and innovation to be a leader in whatever area it enters, under a dynamic, hard working leader Elon Musk..
Click for a college project study on TESLA here ..