This does not in any way denounce the role of marketing in Business School curriculum .. In fact it just means that marketing may take a company to great heights, but cannot help it sustain that position unless it has strong fundamentals and a great work culture. Take for example Toyota Motor Company. It is a great product company of the world. It is known for its products, people and processes (Toyota Production System). A system founded on sound operations culture and value system which has stood the test of time for sixty years and is now among the most respected, adored, profitable and largest manufacturing concerns in the world.
If Apple had concentrated on an operations strategy on giving better products at better prices with excellent functional and technical features, it would have stayed a little longer in the market. People may ascribe it to the absence of Steve Jobs at the helm of affairs in Apple to give value to customers, but it is not so, it is just absence of that effective operations strategy, a strategy to take the competition headon and give value to the customer..
My next article will focus on what makes Walmart have the edge over TESCO, or Toyota over GM or Google over Yahoo ..